Marketelligent can help you in CPG Manufacturing and Retailing to stay ahead of the curve with analytic offerings impacting key areas of your business - optimizing marketing investments, product pricing, SKU rationalization and distribution.

Click here to download our offerings in CPG Analytics.

Areas of focus for CPG Manufacturers include:

• Marketing Mix Modeling: Establish relationships between Sales and Marketing inputs - price, promotions, distribution and advertising. Quantify impact of each marketing driver on sales. Optimize allocation spends across various drivers to maximize sales. Please see Mi OptiMix.
• Price-Promo Modeling: Identify Optimal pricing and promotional pricing strategy for brands. Identify opportunity to increase promotion effectiveness and promotion lifts across brands/ portfolios. Please see Mi OptiProm.
• Shopper Insights: Complete analysis of Shopper’s behavior about the brand; Categorical data analysis and statistical significance test of the data; Shopper’s response to promotional activities of manufacturers
• Shelf-Space Management: Analysis of sales on shelf space allocation to the product; Optimizing shelf space allocation to the product; Effect of competitor products shelf allocation
• Market Structure & Segmentation: Understanding what attributes Customers Value; and how they define categories. Please see Mi OptiStructure.
• Supply Chain Management (SCM): Distribution network design; Materials logistics and planning; Transportation Optimization. Please see Mi OptiNet.

Areas of focus for CPG Retailers include:

• Effectiveness of Price: Analysis of pricing strategy; Analysis of threshold price and price gaps with other retailers; Base sales and Incremental sales on pricing strategy
• Effectiveness of Promotions: Analysis of promotional strategy; Analysis of effectiveness of promotions in comparison to other retailers; Base sales and Incremental sales on promotional strategy
• Market Basket Analysis: Identifing association between various items purchased by shoppers get insights which lead to better marketing and cross sell strategies
• Retail Assortment & Shelf-Space Management: Analysis of sales on shelf space allocation to a category; Optimize shelf space allocated to a category; Optimize Products carried based on Market basket analysis. Please see Mi OptiSort.

To understand better how we operate and what we can do for you, please check out the following case studies.