Marketelligent can help you in CPG Manufacturing and Retailing to stay ahead of the curve with analytic offerings impacting key areas of your business - optimizing marketing investments, product pricing, SKU rationalization and distribution.

Click here to download our offerings in CPG Analytics.

Areas of focus for CPG Manufacturers include:

• Marketing Mix Modeling: Establish relationships between Sales and Marketing inputs - price, promotions, distribution and advertising. Quantify impact of each marketing driver on sales. Optimize allocation spends across various drivers to maximize sales. Please see Mi OptiMix.
• Price-Promo Modeling: Identify Optimal pricing and promotional pricing strategy for brands. Identify opportunity to increase promotion effectiveness and promotion lifts across brands/ portfolios. Please see Mi OptiProm.
• Shopper Insights: Complete analysis of Shopper’s behavior about the brand; Categorical data analysis and statistical significance test of the data; Shopper’s response to promotional activities of manufacturers
• Shelf-Space Management: Analysis of sales on shelf space allocation to the product; Optimizing shelf space allocation to the product; Effect of competitor products shelf allocation
• Market Structure & Segmentation: Understanding what attributes Customers Value; and how they define categories. Please see Mi OptiStructure.
• Supply Chain Management (SCM): Distribution network design; Materials logistics and planning; Transportation Optimization. Please see Mi OptiNet.

Areas of focus for CPG Retailers include:

• Effectiveness of Price: Analysis of pricing strategy; Analysis of threshold price and price gaps with other retailers; Base sales and Incremental sales on pricing strategy
• Effectiveness of Promotions: Analysis of promotional strategy; Analysis of effectiveness of promotions in comparison to other retailers; Base sales and Incremental sales on promotional strategy
• Market Basket Analysis: Identifing association between various items purchased by shoppers get insights which lead to better marketing and cross sell strategies
• Retail Assortment & Shelf-Space Management: Analysis of sales on shelf space allocation to a category; Optimize shelf space allocated to a category; Optimize Products carried based on Market basket analysis. Please see Mi OptiSort.
• Returns Management: Over 8 – 15 % of a Retailers Sales are returned for various reasons. This can cause both a negative sales impact, and an increase in expenses. However smart strategies leveraging transaction information and the best of analytics can help manage Returns leading to a significant boost to the bottom line. Please see Mi OptiReturn.

To understand better how we operate and what we can do for you, please check out the following case studies.