MIDAS Blaze: An Early Warning System to manage Customer Attrition

“a large retailer with the highest level of customer experience can end with nearly $30 million of additional purchases and avoid losing $42 million of revenue which would otherwise have moved to competitors – resulting in additional $72 million of revenue”

“poor experiences can cost large firms more than $180 million every year”

source: Forrester Research, The Business Impact of Customer Experience, March 24, 2008

MIDAS Blaze™ combines customer interaction data like emails, letters, transcribed calls, chats, etc with Customer-level transaction data to identify Customer dissatisfaction at the trigger point itself. This early warning system enables a business to identify disgruntled Customers much in advance of more traditional Customer Attrition predictive models, thereby leading to greater Customer satisfaction and enhanced loyalty.

Please write to us for more information or for an evaluation of your customer interaction data.