"What are the key drivers of my sales?"
"How much do I invest behind each driver?"
"How can I maximize ROI on my marketing spends?"

These are some of the key questions facing a marketer. We address this in a three stage process:

Stage 1 - A multivariate model decomposes the total sales and the various input drivers to establish the incremental sales generated by each driver. 

Stage 2: The saturation point of investment and carryover effect for each of the drivers is identified and an optimized level determined.

Stage 3: The two are combined to arrive at the optimal marketing mix.

To see how this works in a real business scenario, please check out the Case Study here.