In an era of SKU proliferation, it has become increasingly important to increase business performance and share through retail focused category optimization. What this usually leads to is Optimized supply & demand leading to improved share, service levels and profitability

Marketelligent model for optimizing SKU assortment helps manufacturers and retailers to work collaboratively in driving category and brand growth.

To see how this works in a real business scenario, please check out this Case Study here.