The Marketelligent model for Market Structure Solutions helps drive overall company growth by the following:

- Understanding how consumers define categories: leading to reframing the market and product domains, and to strategic new business development opportunity
- Pinpointing the product attributes consumer value most
- Determining which competitive products consumers buy: leading to focused business strategy
- Developing consumer decision trees: leading to fixing the shelf set and product mix.

Market Structure Components & Solutions
Behavioral Structures Complements Other Segmentation Approaches (and vice versa). Behavioral structure identifies if consumer have purchase or usage preferences, and what products they cover. Other approaches needed to understand the “whys”.

To see how this works in a real business scenario, please check out this Case Study here.