"What quantity should I promote? What type of promotion (for example temporary price reduction, feature, display, feature & display) moves the most volume? Which promotion is most effective in driving profitable volume? If I promote less is there an opportunity loss of gaining market share? If I promote more am I wasting money? Will the promotion lose its value? How should I counter competitor activity during the same time?"

These are some of the questions faced by a marketer. The Marketelligent model for optimizing promotion quantity tells you when your promotion reaches saturation point and exactly what quantity to promote to maximize your returns.

To see how this works in a real business scenario, please check out this Case Study here.