Coffee Talk - Analytics in Retail Banking

Marketelligent CEO - Roy Cherian and Head of Analytics - Anunay Gupta will be holding a coffee talk on Analytics in Retail Banking July 28 and 29 in Jakarta, Indonesia.

For more details and registration, please visit:

Risk Analytics
- Customer Acquisitions: Approval and conversion scorecards. Acquiring for profits
- Pricing: Predictive risk scorecards; Risk-based pricing
- Credit Line Management: Initial credit lines; ongoing credit line management
- Collections: delinquency management; maximizing collection ROI

Marketing Analytics
- Marketing $ optimization: optimizing investments across channels and products
- Customer segmentation: value-based segmentation
- Customer Lifetime Value: concept of a forward-looking customer lifetime value and its relevance to Banking
- Cross-selling: enhancing loyalty and engagement by targeted cross-selling

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