An extract from an article by Anjuli Bhargava in Business Standard, January 19, 2008

"Cherian and his partner, 39-year-old Anunay Gupta, set up Marketelligent five months ago, an analytics company based out of Bangalore. At least two parties have already endorsed their faith in what many think is a bizarre move — IIM Bangalore, which is allowing the start-up to incubate out of its campus, and their first US client Zelcom, a US-based consulting company..."

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