Mid-life Madness
An extract from an article by Anjuli Bhargava in Business Standard, January 19, 2008
"Cherian and his partner, 39-year-old Anunay Gupta, set up Marketelligent five months ago, an analytics company based out of Bangalore. At least two parties have already endorsed their faith in what many think is a bizarre move — IIM Bangalore, which is allowing the start-up to incubate out of its campus, and their first US client Zelcom, a US-based consulting company..."
- A Primer on Predictive Analytics
What it takes to be successful on your first predictive analytics project. A primer with real-life examples.